Modern Mustard Seed presents

Your business is about to be born.

Your official mascot: a story, a face, a voice, and their own phone number. Hatched by candlelight, in front of everyone who loves your shop.

One time, $497, and the price does not climb. You approve the direction before any art is made, so nothing is drawn until you love it.

Meet Huck, our first born mascot →

The one unforgettable thing

A mascot that answers its own phone.

Not a logo. Not a chatbot on your website. A character with a name and a story who picks up a real phone and talks. Meet Huck right now, no dialing required.

He answers his own phone

Call him without a phone. Tap the egg.

This is the same live line the whole town can dial at (406) 747-0139. Now it opens right here.

Prefer to dial? He is live at (406) 747-0139.

The Birth Day

A birthday the whole town watches.

We set a date and share a countdown. At zero the egg cracks live: the hatching film plays, your mascot is revealed, and the very first thing it does is answer its own phone. It is a marketing moment built to flood your inner circle all at once, and an heirloom you keep forever.

  1. 1

    Claim

    Start the hatch. You approve the direction before a single line is drawn.

  2. 2

    Hatch

    We write the storybook, draw the model sheet, film the hatching, and light up the phone line.

  3. 3

    Birth Day

    The countdown hits zero, the egg cracks in public, and your mascot says its first hello.

A candlelit shop window on Birth Day, the mascot revealed in the glow
The heirloom flat-lay: Character Storybook, hand-numbered Birth Certificate, and model sheet

What is born

Everything a real someone needs.

Your business’s official mascot, fully hatched and unveiled on a public Birth Day. One hatch brings home:

  • A name and a full Character Storybook (their origin, their voice, how they say hello)
  • A canonical model sheet: four poses, drawn in one hand
  • A hatching film, from first wobble to the spill of gold light
  • A hand-numbered Birth Certificate for your wall
  • Their own phone line, answering as your mascot, day and night
  • A scheduled, public Birth Day: the egg cracks live for everyone you know

$497, one time. The price does not climb.

The pilot birth

This is Huck.

The official mascot of a little ice cream shop called The Huckleberry Scoop. He is the first mascot hatched here, and the proof of exactly what your business gets.

Huck's canonical model sheet: four poses of a round huckleberry mascot

“Picked on a September morning up the Jewel Basin trail, Huck rolled off the scale, under the counter, and refused to be weighed. The founder laughed so hard she gave him a name instead of a price.”

Free · one per shop

See your mascot before it hatches.

Tell us your shop and we will hand-make a candlelit First Glimpse: a first sketch of the someone your business could have. No card, no catch.

After the Birth Day

Keep them alive, or let them rest.

The hatch is yours forever. If you want your mascot to keep drawing, filming, and answering, two gentle plans keep them going. Stop anytime and they simply hibernate. You never lose a thing.

Heartbeat

$49/mo

Keep them drawing. A fresh piece of art every month, in their exact hand.

  • One new illustration a month (seasonal, holiday, or your call)
  • Their model sheet stays canon across everything new
  • Cancel anytime; they hibernate, they never disappear

Spotlight

$149/mo

Art, a monthly short film, and the phone line stays lit.

  • Everything in Heartbeat
  • One short mascot film a month for your socials
  • The phone line stays live so the whole town can still call

The real upgrade

Your born mascot can become the voice of your whole phone system: a full AI receptionist that answers, qualifies, and books for your business around the clock. The Birth Day is the beginning, not the end.

Questions, answered plainly.

Is the mascot an AI?

Yes, and it says so. Your mascot answers a real phone and talks like a character with a story, but it will happily tell any caller that it is an AI. We never pretend otherwise. It is the official mascot of your business, not a person.

What is a Birth Day?

A scheduled, public unveiling. We set a date, share a countdown, and at zero the egg cracks live: the film plays, the character is revealed, and the very first thing it does is answer its own phone. It is a marketing moment the whole town can watch, built to flood your inner circle at once.

How much is it, and is that all?

$497 to hatch your mascot, one time. That is the whole price and it does not climb. You approve the direction before any art is made, so nothing is drawn until you love it. If you later want your mascot to keep drawing, filming, and answering, two optional monthly plans keep them going, and you can stop anytime.

What do I actually get, and when?

A name and Character Storybook, a model sheet, a hatching film, a hand-numbered Birth Certificate, and your mascot’s own live phone line. Once you claim your hatch, you approve the direction first, then your Birth Day is scheduled and everything is delivered around it.

What happens if I stop the monthly plan later?

Nothing you own disappears. The line hibernates gracefully, you keep every file, film, and certificate delivered, and we give 30 days’ notice with a keepsake drop before any line goes quiet. It is a hibernation, never a dead number.

Can my mascot become the voice of my whole phone system?

Yes. That is the real upgrade. Your born character can become the voice of a full AI receptionist that answers, qualifies, and books for your business around the clock. The Birth Day is the beginning, not the end.

The official mascot of your business

Every shop deserves a someone.

Give yours a name, a face, a voice, and a birthday. One time, $497, and you approve the direction before we draw a thing.

One time, $497, and the price does not climb. You approve the direction before any art is made, so nothing is drawn until you love it.

Every hatched mascot is an AI character and says so, cheerfully. The Huckleberry Scoop is a fictional shop we used to hatch our pilot. Your business is real, and so is the mascot we will build for it.

The Mustard Hatchery · by Modern Mustard Seed· Kalispell, Montana