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Playbooks

Run These Yourself

The exact playbooks we run on client engagements. Free to read. Free to use. Built so you can ship them today.

Painting: on a sunny Riviera boutique street, Mrs. Mustard in her big hat carries striped shopping bags from a shop with a Tiffany-blue awning while Mr. Mustard carries the rest and taps his phone, the kids window-shopping
Interactive toolNever used agentic tools? Start here

The Agentic Prompt Playbook

Pick your niche and get a full set of ready-to-paste prompts for ChatGPT or Claude, rewritten for your exact business. Copy one, paste it into a free tool like Claude or ChatGPT, and watch it write for you. Email yourself the branded PDF to keep.

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Free guideWant to build software yourself?

The Claude Code Field Guide

Claude Code builds real software from plain English, and almost nobody is shown how to drive it. This is the install, the loop that works, seventeen prompts you can copy, and the twelve rules we learned the expensive way. Written for someone who has never written a line of code.

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Agentic Systems15 min read

The Fable Mind Playbook

How to make any coding agent work like a frontier model. The exact skills, hooks, workflows, and verification doctrine we run, free to copy.

SEO + GEO9 min read

The 30-Day SEO + GEO Stack

The exact 30-day sequence to install a production-grade SEO and GEO foundation on a Next.js site. Schema graph, llms.txt, FAQ everywhere, IndexNow on a cron. Copy it, run it, ship it.

Builds5 min read

The 30-Day App Build Playbook

The exact week-by-week sequence we use to take an app from blank repo to live product in 30 days. Stack, scope rules, and the decisions that actually save the timeline.

Agentic Products4 min read

The Specialty Agentic Tool Playbook: Find the $3K Friction, Build the $99 Alternative

How to spot the high-margin friction in any industry and build the agentic tool that replaces it. With examples from real estate, design, and law.

Strategy4 min read

How to Scope an Agentic Systems Project in 90 Minutes

The exact 90-minute conversation we run to take a vague idea and produce a fixed scope, a fixed timeline, and a build sequence anyone could run.

Pricing4 min read

The BYOK Pricing Playbook: When Bring-Your-Own-Key Beats Subscription

Three pricing models for agentic products, with the rule for picking the right one. Lessons from running BYOK plus metered credits at Make Me Studio.

Voice Agents4 min read

The 14-Day Voice Agent Playbook

Exactly how we ship a production voice agent on a business phone number in 14 days. Day-by-day. Stack, scripts, integrations, the whole thing.

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