Get a real grade on your website
In 60 seconds
Drop your URL. Get a numeric score, a letter grade, an honest one-line headline, the three things to fix first, and a full to-do list to get to an A. Across brand, trust, SEO, GEO, AI features, conversion, and design.
[ THE EXAMINER’S DESK ]
Be the answer AI gives.
ChatGPT, Perplexity, and Google AI answer your customers’ questions by reading structured signals most local sites never installed. The free audit grades yours. The GEO DESK installs what’s missing: written for your business, ready to paste.
Run the free audit above and the examiner grades your site right here. Or type your address to skip straight to the desk:
[ INSTANT ]
THE FIX PACK
$297 one time
Every missing GEO signal, written for YOUR business, ready to paste.
- Your llms.txt and .well-known/ai.txt, written from your actual site
- JSON-LD structured data: LocalBusiness + FAQ schema, personalized
- Meta title and description rewrites for your key pages
- A citable FAQ content block AI engines can quote
- Platform-aware install guide (WordPress, Wix, Squarespace, custom)
- 3 re-scans included: fix, re-grade, watch the letter climb
- Delivered the moment you pay, yours forever
[ PACK + PROOF ]
THE FULL DESK
$497 one time
The Fix Pack plus 90 days of monthly re-grades to prove the climb.
- Everything in THE FIX PACK
- Monthly re-grade emails for 90 days: score deltas, what moved, what to do next
- A drift alert if your grade ever drops
- Priority reply from Sarah on install questions
[ MONTHLY ]
THE WATCH
$97/mo
Your AI-findability, re-graded every month, drift caught early.
- One website, re-graded monthly
- Score delta email: what changed, what to fix, in plain words
- Drift alerts (a hijacked or broken site shows up here first)
- Month to month, cancel anytime. One site, one report, no surprises.
[ 3 SITES ]
THE WATCH PRO
$197/mo
Three sites on the watch: yours, and the two you compare yourself to.
- Up to three websites re-graded monthly
- Per-site delta emails plus a one-line comparison
- Drift alerts on all three
- Month to month, cancel anytime.
The honest fine print: nobody can promise what ChatGPT will recommend, and we never will. We install the signals it reads and prove they exist with re-grades. While you are fixing the website, the phones deserve the same: forge your free AI receptionist demo.
Seven categories no vibes
Brand
Name and tagline clarity. Value proposition. Voice. Visual coherence. Does a stranger know what you do in three seconds.
Trust
Testimonials, social proof, real names, real photos, About page, contact info, privacy, terms, security signals, press, awards.
SEO
Title tag, meta description, H1 hierarchy, JSON-LD structured data, canonical URLs, robots.txt, sitemap.xml, alt text, internal linking, content depth.
GEO (AI search)
The next frontier. llms.txt, .well-known/ai.txt, FAQ schema, citable claims, named mentions, structured Q&A blocks. Most sites score F here.
AI features
Embedded chatbot, voice agent, personalization, dynamic content, AI-powered search, AI-augmented forms. Zero presence is the default.
Conversion
Primary CTA clarity. Hero CTA above the fold. Form simplicity. Friction. Urgency. Pricing visibility. Trust + commerce ratio.
Design
Typography. Color hierarchy. Whitespace. Mobile responsiveness. Visual rhythm. Modern feel.
Want us to build the A version?
The audit shows you exactly what to fix. We can ship the fixed version for you. Two engagement paths depending on where you want to land.
Seed Site
Beautiful, fast, brand-aligned site. Loads in under two seconds. Looks like a real business.
14 days · quoted after a free call
Full-Service Business Build
Site + bespoke booking with CRM + AI SDR + funnels + back office + embedded agents. The engine.
2 to 4 weeks · quoted after a free call
Common questions
What is the free website audit?
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A real, multi-category website audit graded by Anthropic Claude. You drop your URL. We fetch the page, extract every signal that matters (metadata, structured data, headings, content, scripts, llms.txt, ai.txt, sitemap), and Claude judges the site across seven categories: brand, trust, SEO, GEO and AI-search readiness, AI features, conversion, and visual design. You get a numeric score 0 to 100, a letter grade, an honest one-sentence headline, a 2 to 3 paragraph analysis, the three highest-leverage fixes, and a full 10 to 15 item to-do list ranked by priority.
Is the audit really free?
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Yes. No credit card. No email required to see the result. The full report renders on the page. If you want it saved to your inbox we capture your email, but you can run the audit and read the full report without it.
How long does the audit take?
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30 to 60 seconds. The page fetch takes a few seconds. Claude grades the site in about 20 to 40 seconds depending on size and complexity. You see a live progress indicator while it runs.
What is GEO and why does it have its own category?
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GEO is generative engine optimization. It is the next frontier of search. ChatGPT, Perplexity, Claude, and Google AI Overviews pull answers from structured signals on your site: llms.txt, FAQ schema, citable claims, named brand mentions, structured Q and A blocks. Most websites score F in this category because they were built before LLM search mattered. We weight GEO heavily because the websites that lead here over the next five years are the ones that built for it now.
What does the score actually measure?
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Seven categories, each independently scored. Brand clarity, trust signals, SEO foundations, GEO and AI-search readiness, AI feature presence (chatbots, voice agents, embedded agents), conversion mechanics, and visual design quality. The overall score is the weighted aggregate, with the heaviest weighting on the categories that move revenue and the lightest on aesthetic-only signals.
How accurate is the grading?
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Claude is reading real signals from your page. It is not a personality quiz. The score reflects what is on the page right now. We tested it on dozens of sites including ours, our case study clients, and reference sites like Linear, Stripe, and Apple. The grading lands within a letter grade of an experienced human auditor in nearly every case.
Can you build the A version?
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Yes. The Seed Site engagement (about two weeks) ships a beautiful site that gets you to a strong baseline. The Full-Service Business Build (two to four weeks) ships the engine: site plus bespoke booking with embedded CRM, AI sales-development rep, funnels, back office, embedded AI agents. Both come with the SEO and GEO foundations we score on baked in from day one. Each is scoped and quoted after a free discovery call.
What if my site fails the audit?
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Most sites do not score A on the first run. That is the point. The to-do list is ranked by priority so you know exactly what to fix first. Send your email and we will follow up with case studies and a path to the A version.