[ The Sidekick Forge ]
Your missed calls just met
their worst enemy.
Tell Mr. Mustard about your business. He trains a personalized AI receptionist on the spot, and then you talk to it. Live. If you love it, it answers your real phone 24/7 starting this week.
Free · No card · He talks to you live in about 60 seconds
[ Keep him ]
He already knows your business.
Put him on the phones.
Sarah hand-installs your Sidekick on a real line within 7 days. Hard-capped minutes, month to month, your setup fee is credited toward any custom build over $2,500.
[ ON THE PHONES ]
SIDEKICK
$197/mo + $297 setup
The Sidekick you just met, answering your real phone around the clock.
- Your own local number, or we forward your existing line
- Trained on your business by Mr. Mustard, tuned by Sarah
- 250 answered minutes a month (that is roughly 100 calls)
- Every call summarized to your inbox, urgent ones flagged
- Books appointments and takes clean messages by name
- At the cap he takes messages only. Never a surprise bill.
- Live within 7 days, installed by hand. Cancel anytime.
[ RUNS THE DESK ]
SIDEKICK PRO
$397/mo + $497 setup
For phones that actually ring. More minutes, a memory, and a monthly tune-up.
- Everything in SIDEKICK
- 600 answered minutes a month (roughly 250 calls)
- Caller memory: regulars get recognized between calls
- Booking wired into your real calendar
- A monthly 15-minute retrain call with Sarah
- Priority support, same-day persona edits
Phones ring more than 600 minutes a month? You want the full custom concierge. Start here or book Sarah from the demo call.
[ How the forge works ]
Interview to hired in one visit.
Tell him about your business
Sixty seconds of intake: what you do, what you charge, what customers ask. That is all Mr. Mustard needs to start the drills.
Watch the forge run
Greeting drills, booking reps, one furious caller for composure. Your Sidekick graduates trained on YOUR business, not a script.
Talk to him. Live.
He answers in the browser as your front desk, or he calls your cell so you feel exactly what your customers will feel. Then decide if he gets the job.
[ The trainer ]
Every Sidekick trains under Mr. Mustard.
He answers Modern Mustard Seed's own phones, books Sarah's calendar, and has taken more curveballs than any receptionist in Montana. Don't take our word for it. Interview the trainer himself, day or night, at (406) 312-1223.
Yes, that is a real number. Yes, he answers. Ask him anything, including what his trainees can do for you.
[ The honest part ]
What he handles. What he hands to you.
A receptionist who never bluffs is worth more than one who always answers. This table is part of the deal, in writing.
He handles
- Answers every call in a natural voice, 24/7, no hold music
- Your hours, prices, services, directions, and policies (the ones you give him)
- Books appointments and reservations, confirms by name
- Takes clean messages: who, what, callback number, urgency
- Flags emergencies and urgent calls to your cell immediately
- Speaks your customer’s language on request (Spanish, French, and more)
He routes to you (on purpose)
- Medical, legal, tax, or financial advice (he takes a message for you)
- Taking payments over the phone (on the roadmap, not in v1)
- Heated disputes and refunds (captured carefully, routed to you)
- Anything you did not teach him (he says so honestly and takes a number)
[ Asked constantly ]
Fair questions, straight answers.
What happens when I hit my monthly minutes?
He switches to message-taking mode: short calls, name and number captured, nothing dropped. You never get a surprise bill. If you keep hitting the cap, that is a good problem, and upgrading takes one email.
Is this the same thing I just talked to in the demo?
Same brain, same voice stack, same training method. The paid version gets Sarah’s hand-tuning, your real call flows, your booking setup, and a live line of its own.
Do I need new phones or hardware?
No. You either get a new local number to publish, or your existing number quietly forwards to him after a few rings, after hours, or always. Your phones stay exactly as they are.
What if a caller asks something he does not know?
He says so, honestly, and takes a name and number for you. He is trained to never invent prices, availability, or advice. That honesty is a feature, and it is in writing above.
Can I change what he says?
Yes. Email an edit and it ships same day on Pro, within two business days on SIDEKICK. Pro also gets a monthly retrain call with Sarah.
Is there a contract?
Month to month, cancel anytime. The setup fee is one-time, and it is credited in full toward any custom build over $2,500 if you ever go bigger.
Who is Mr. Mustard?
The AI who answers Modern Mustard Seed’s own phones at (406) 312-1223 and just trained your Sidekick. Call him yourself, he loves visitors.
Bigger phones?
The full custom concierge
Franchises and high-volume lines get a fully custom build: your voice, your systems, your integrations. This is the big-league version of what you just met.
Explore voice agents →Rather build?
Learn the method in MUSTARD MODE
Mr. Mustard also coaches humans. Learn Claude and ship your own tools with the same trainer who forged your Sidekick.
[ MUSTARD MODE: ON ] →Every call he answers is money
you stopped losing.
The average missed call is a customer who dialed the next name on the list. Forge your Sidekick, hear him take one, and do the math yourself.
Forge mine, free