The Voice Concierge Business Playbook
Build and sell 24/7 AI phone agents to local businesses and franchises as a $500 to $2,500 a month recurring service. The exact system, tech, pricing, and sales scripts we use to ship these.
13 pages · PDF · Instant download · Lifetime access · Free updates
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The complete business-in-a-box for the biggest unclaimed opportunity in local services: every plumber, painter, restaurant, and clinic is losing money to missed calls, and almost none of them have a voice AI yet. This is the system we use at Modern Mustard Seed to build and sell branded 24/7 voice concierges (the same approach behind our restaurant, home-services, and painting demos). You get the missed-call economics that make the sale obvious, the white-space map of who to target first, the full build runbook (one skeleton, every vertical), the Vapi setup appendix with the exact API calls and gotchas, a pricing and packaging model, the demo-is-the-pitch sales motion, objection handling, and a complete swipe file. It ships with an interactive HTML companion app: an ROI and pricing calculator that sizes any prospect in seconds, a build checklist that saves your progress, a vertical-remap worksheet, and every outreach template with one-tap copy. Built for operators who want a recurring-revenue AI business, not another course.
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The Opportunity
Why a missed call is the most expensive, and cheapest to fix, problem in local business
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The White Space
Where the money is and who already took the easy seats
- 03
The System
The one skeleton every vertical wears
- 04
The Build Runbook
From empty folder to a number you can call
- 05
Vertical Playbooks
The signature move and pitch for each market
- 06
Pricing and Packaging
What to charge and why one saved job pays for the year
- 07
Selling It
The demo is the pitch, everything else is logistics
- 08
Scale, and Your First 30 Days
Productize the build, then win your first logo
- 09
Appendix A
The Vapi setup, step by step (assistant, scoped key, number, gotchas)
- 10
Appendix B
Objection handling, six lines that turn a no into a call
- 11
Appendix C
The full swipe file (emails, LinkedIn, voicemail, discovery)
- 12
Appendix D
Vertical deep-dives (home services, painting, restaurants, professional)
- 13
Interactive Companion App
ROI + pricing calculator, build checklist, remap worksheet, swipe templates
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Builder Letter from Sarah Scarano
The why behind the playbook and how to actually run it.
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The 10x Companion
Upload your completed PDF to Claude for personalized coaching tuned to your business.
Agencies, builders, and operators who want to launch a high-margin recurring-revenue AI business. People who can sell to local service businesses and franchises and want a proven, templated system instead of starting from scratch.
Flagship high-ticket product. The build-a-business offer. Natural upsell from consulting, the AI-Ready Blueprint, and the Claude Code Masterclass.
How is the playbook delivered?
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Instant PDF download after purchase. You will get a checkout-success page with the download link and a copy of the link in your email. Lifetime access. No DRM. Read it on any device.
Who wrote this playbook?
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Sarah Scarano, founder of Modern Mustard Seed. The playbook is built from the same systems we ship to paid consulting clients at $225 per hour. Every framework has been used on real production engagements.
Is there a refund policy?
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Yes. 14-day refund if you decide it is not for you. Email sarah@modernmustardseed.com with the order number and we will process the refund within one business day.
Will updates be free?
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Yes. Every buyer of The Voice Concierge Business Playbook receives free updates for the lifetime of the product. When we ship a new version, you get an email with the new download link.
Can the playbook credit be applied to a Modern Mustard Seed build?
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Yes. The $497 you spend on this playbook is credited toward any Seed Site or Full-Service Business Build. Mention it on your discovery call.
Your $497 credits toward any engagement
Read the playbook, run the worksheets, decide what you want to ship. Then if you would rather have us build the system for you, every dollar you spent here comes off the engagement. Mention it on your discovery call.