The AI Prompt Playbook
Want to use AI but never have? Pick your niche and get a full set of ready-to-paste prompts, rewritten for your exact business. Copy one, paste it into a free AI tool, and watch it write the email, the posts, or the proposal for you. No experience needed.
Pick your niche, copy the prompts you like, and email yourself the branded PDF to keep.
Never used AI and not sure where it fits yet? Start here. A smart default for any kind of work. (Any business, side project, or personal use.)
It is just a chat box. And it is free.
Open claude.ai or chatgpt.com. Both have a free version, no credit card needed. Paste one of the prompts below into the message box, press enter, and read what comes back. That is the whole thing. You genuinely cannot break it.
Every great prompt has 4 parts
- Role. Tell it who to be. "Act as a marketer for my business."
- Context. Tell it about you. "I run a bakery. My customers are local families."
- Task. Say exactly what you want. "Write 7 Instagram captions for this week."
- Format. Say how to answer. "Each under 200 characters, with 3 hashtags."
The prompts below already do all four for you. If an answer is not quite right, just tell it: “make it shorter,” “more casual,” “try again.” It never gets tired and it never judges you.
Start here
Two minutes to go from never having used AI to knowing exactly what to type.
Your very first message
Paste this first. It teaches the AI who you are so every answer after it is written for your business.
You are my helpful assistant for the day. Here is context to remember for everything I ask: I run a small business. My business mostly serves my customers, and what we offer is my main product or service. When I ask for something, keep it practical, specific, and written in plain, warm language with no jargon and no hype. If you need one more detail to do a great job, ask me before you guess. Ready? Say yes and I will give you my first task.
Write anything, fast
The emails, replies, and messages you keep putting off, done in a single paste.
The email you keep putting off
Describe it in one line, get a finished, ready-to-send email back.
Write a friendly, professional email from my business. Context: I run a small business. The email is to [WHO IT IS TO] and the goal is to [WHAT YOU WANT TO HAPPEN]. Keep it under 150 words, warm but clear, with one obvious call to action. Give me two versions, one a little more formal and one a little more casual, plus three subject line options.
Reply to a tricky message
Paste what they sent, get a calm, professional reply that protects the relationship.
Help me reply to this message. Context: I run a small business, and this is from my customers. Here is what they wrote: "[PASTE THEIR MESSAGE]" I want to [WHAT YOU WANT: keep them happy / politely say no / fix the problem]. Write a calm, kind, professional reply. Give me a short version and a longer version so I can pick.
Turn rough notes into something polished
Dump your messy thoughts, get back a clean, professional version in your voice.
Turn these rough notes into a clear, well-organized [EMAIL / POST / DOCUMENT]. Keep my meaning, fix the grammar, and make it sound like a real person from my business, not a robot. Here are my notes, messy is fine: [DUMP YOUR NOTES HERE]
Marketing and content
A week of posts, a newsletter, a caption that sells. Your content problem, solved.
A week of social posts in one go
Seven ready-to-post captions with hashtags, built around your offer.
Act as a social media marketer for my business. I run a small business, my audience is my customers, and we post on email, social media, and my website. Give me 7 posts for this week to promote my main product or service. Mix it up: some helpful tips, some behind the scenes, one that asks a question, one clear promotion. For each, give me the caption and 3 relevant hashtags. Keep the voice warm and human.
The post that sells without being salesy
Promote something without the ick. Three styles to choose from.
Write a social post for email, social media, and my website that promotes my main product or service to my customers without sounding pushy. Lead with something they actually care about, paint the outcome or tell a tiny story, then invite them to [WHAT YOU WANT THEM TO DO]. End with a soft, confident call to action. Give me 3 options in different styles.
Your newsletter, written for you
A short, warm email to your list that gives value and gently sells.
Write a short, friendly email newsletter from my business to my customers. Topic: [WHAT IT IS ABOUT]. Structure it as a warm hook, one genuinely useful idea they can use today, and a gentle mention of my main product or service at the end. Keep it under 250 words and give me 3 subject line options.
Win the customer
Proposals, objections, and outreach that turn interest into paying work.
A quote or proposal that wins
A clean, persuasive one-pager that makes it easy to say yes.
Help me write a simple, persuasive proposal from my business for [CUSTOMER OR PROJECT]. Context: I run a small business. They need [WHAT THEY NEED] and I offer my main product or service. Lay it out as: the outcome they want, what I will do, what it costs ([YOUR PRICE]), and why me. Confident, clear, no jargon, one page.
Handle the "it is too expensive" moment
Three honest, non-defensive ways to respond to the price objection.
I run a small business. A potential customer said: "[THEIR OBJECTION]". Give me 3 honest, non-defensive ways to respond that focus on the real value my customers get from my main product or service. Kind and confident, never desperate.
Reach out to someone new
A personal-feeling message that makes one small, easy ask.
Write a short, genuine outreach message from my business to [WHO YOU WANT TO REACH]. Goal: [WHAT YOU WANT]. It should feel personal, not like a template, mention something specific about them, and make one small easy ask. Give me a version for email and a version for [DM OR TEXT].
Run the business
Summarize the long thing, write the SOP, plan the week. Get your time back.
Summarize anything long
Paste the wall of text, get the three things that matter and what to do.
Summarize the following in plain language for the busy owner of my business. Give me the 3 main points, anything I need to act on, any deadlines or risks, and a one-sentence bottom line. Here it is: [PASTE THE LONG TEXT, ARTICLE, CONTRACT, OR EMAIL THREAD]
Write the SOP so someone else can do it
Turn a task in your head into steps a new helper can follow.
Turn this task into a clear, numbered step-by-step SOP that a brand-new helper at my business could follow without asking me questions. The task is: [DESCRIBE THE TASK]. Call out anything that is easy to get wrong, and keep it simple.
Plan the week or the project
A realistic, prioritized plan for one busy person, not a fantasy.
Help me make a simple plan. I run a small business and I want to [YOUR GOAL] by [WHEN]. Break it into weekly steps I can actually do while still running my business, put the most important thing first, and flag anything I should not skip. Keep it realistic for one busy person.
Get smart and decide
Learn anything, weigh your options, and get honest feedback before you hit send.
Explain it like I am brand new
Any confusing topic, in plain words, with what you actually need to do.
Explain [THE THING YOU DO NOT UNDERSTAND] to me like I run my business and have never dealt with this before. Use plain language and a real-world example, then tell me the one or two things I actually need to decide or do about it.
Compare my options
An honest pros and cons for a business like yours, with a real recommendation.
I run a small business deciding between [OPTION A] and [OPTION B] for my business. Lay out the real pros and cons of each for a business like mine, what it would cost me in time and money, and which one you would lean toward and why. Be honest, not wishy-washy.
Get feedback before you hit send
A friendly but honest second set of eyes, plus the improved version.
Be a friendly but honest advisor to my business. Here is something I am about to [SEND / POST / PUBLISH]: [PASTE IT HERE] Tell me what is strong, what is confusing or weak, and exactly how to make it better for my customers. Then give me the improved version.
Prompts are step one. We build the whole engine.
Once you see what a good prompt can do, imagine an AI agent that answers your phone, books your appointments, and follows up with every lead, around the clock. That is what we build, and it ships in weeks, not months.
Get the AI plays we use in real client builds.
One short email a week. The same systems on this playbook, broken down so you can run them yourself.