From the GEO Desk · Kalispell, Montana
Field notes for
getting found.
An AI answer needs something worth pointing to. These guides explain what to build, what to measure and which claims deserve a raised eyebrow. Written by Sarah Scarano, founder of Modern Mustard Seed.
FIELD NOTE 01
The Montana Business Owner's Guide to Getting Found by ChatGPT
A practical sequence for making a Montana business understandable in AI search, from the first page to the evidence behind the answer.
Read the guide
FIELD NOTE 02
AI Website vs Traditional Website: What Actually Changes?
The difference is in the customer handoff: shared business facts, controlled actions and a website that connects to the work.
Read the guide
FIELD NOTE 03
How ChatGPT Finds Local Businesses: What Owners Can Verify
Search access, public evidence, business identity and citations, with a clear line between documented behavior and an owner's working hypothesis.
Read the guide
FIELD NOTE 04
GEO vs SEO: What Montana Businesses Actually Need
A scope-first way to buy AI search work: crawlability, clear service pages, real evidence and measurement before more acronyms.
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FIELD NOTE 05
The Technical Checklist for an AI-Readable Website
Test public HTML, status codes, canonicals, crawler access, schema relationships and the customer handoff with concrete pass conditions.
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FIELD NOTE 06
How Local Businesses Can Measure Traffic From AI Search
Separate identifiable referrals, citations and conversions. Build a monthly report that follows the enquiry instead of celebrating a mention.
Read the guide
Bring it back to your business.
The GEO Desk audit checks your current site. Our AI website guide explains the build. The work gives you examples to inspect. We build from Kalispell for Montana and clients nationwide.