Fashion film
The Agent Collection
Our AI staff walks a Paris runway under the chandeliers, every agent cast as a supermodel, scored to the walk.
01 / Modern Mustard Seed Films
Fashion · Music · Launch · Brand
Films for launches, brands and the stage.
Launch films, fashion films, music films and ads, written, scored and cut in our studio. Every one is built from the real thing: your product running, your collection photographed, your brand in its own voice. You own every frame.
- films on the wall
- 11films on the wall
- kinds of work
- 4kinds of work
- business days to premiere
- 10business days to premiere
- change orders, ever
- 0change orders, ever
02 / The work
The films. Press play.
Our own brands, our own studio, and spec films made for concept brands to show what a category can look like. Each one is labelled for what it is.
Fashion campaign · Spec film
Frames That Roar
An eyewear house where safari animals wear couture. Every look gets a name and a walk.
Music film
They Say Your Name
An original song, written, sung and animated in the studio, about being the business everybody calls.
Music film
Plant It Now
A song for Mustard Studio, drawn in one hand from the first frame to the last bloom.
Product launch
IRL
An app launch cut from the running app. Every venue, address and forecast on screen came out of the product.
Product launch · Spec film
HUCKWILD
A huckleberry drink mix, launched in ink and fruit. One ingredient, no dyes, and a film that tastes like it.
Product launch · Spec film
The Whole Weekend
A wedding product launched for venues and planners: the countdown, the guest app and the couple who make the day.
Explainer film
The Mustard Office
Three minutes inside the AI office that runs our studio, told by Mr. Mustard, one department at a time.
Documentary short
A Day at the Studio
One real day of work. Every clock time and every update on screen is read from that day’s commit log.
Brand film · Spec film
Cairnfell
A luxury mountain-home builder: the homes, the owner portal and the concierge, cut like a property premiere.
Place film
Come Find Montana
Shot and edited by Sarah: Flathead Lake, the mountains and a year of Montana light, scored and cut on the beat.
03 / Nothing on screen is invented
Real screens. Real data. Your product.
A launch film made of mockups sells a product that does not exist yet. Ours are built the other way round. We run the product, keep what it makes, and cut the film from that. When the IRL film says an address, the app found that address. When it shows the weather, the app checked.
- O’Shaughnessy Amphitheater, Grandview Drive, Kalispell
- VFW Post 2252, 1st Avenue West, Kalispell
- The Galway rain line and the Bergen golden-hour shift
- Twenty-one Italian venues from one trip run
Four lines from the IRL film, all pulled out of the running app
The same film, re-set for a phone
04 / The method
Six steps. The same six, every film.
The product runs for real
We drive your live app with a capture rig and keep what it produces. Every screen, every result and every line of data in the film came out of the product that day. No mockups, no stock, no filler text.
The cut is written on bar lines
Picture and score share one clock. Every cut lands on a bar, every reveal on a beat. Nothing holds longer than three seconds unless it is the one moment the film is about.
Rendered frame by frame
The film is not a screen recording. Every frame is seeked, painted and photographed, so two renders are identical and a dropped frame is impossible. Change one word and re-render only the frames it touches.
A score written from scratch
Drums, bass, pads, a lead, the risers and the impacts, synthesised for this film and mastered to broadcast loudness. Nothing licensed, so nothing can be claimed, muted or taken down.
Three formats from one film
The same film re-set for a phone held upright and for a square feed, not cropped. Widescreen for the site and YouTube, vertical for Reels, TikTok and Shorts, square for the feeds.
Installed where it sells
The player goes on your homepage with a poster frame and loads nothing until the click. It picks the cut your visitor’s browser can really decode and never shows a spinner that spins forever.
05 / Packages
Five ways to book it.
Every package is a set price, quoted in writing before anything is rendered. Changes to the film we built are included, and everything we make is yours: the files, the rights, and the rig that renders them.
[ 20 TO 30 SECONDS ]
THE TEASER
Request a quoteQuoted privately · One time
The fast yes. A short film made for the feed, ready for launch day.
- A 20 to 30 second film cut from your product, collection or brand
- Vertical 9:16 and square 1:1, made for Reels, TikTok, Shorts and the feeds
- An original score, with every cut on a bar line
- Poster frames and the captions written
- Hand-finished and delivered within five business days
Rather talk first? Book a call
[ 60 TO 90 SECONDS ]
THE LAUNCH FILM
Request a quoteQuoted privately · One time
One film, built from your real product, finished in every format you post to.
- A 60 to 90 second launch film written to your product, not to a template
- Every frame rendered from the real screens: your app, your data, your words
- An original score, synthesised for this film, with every cut on a bar line
- Widescreen 16:9, vertical 9:16 and square 1:1, plus poster frames
- The homepage player installed on your site, poster only until the click
- The source rig is yours: re-render a new end card or a new price without us
- Hand-finished and delivered within ten business days
Rather talk first? Book a call
The one to book
[ THE WHOLE LAUNCH WEEK ]
THE LAUNCH CAMPAIGN
Request a quoteQuoted privately · One time
The film, plus everything a launch week needs cut from it.
- Everything in THE LAUNCH FILM
- Six cut-downs: 6, 15 and 30 seconds, in widescreen and vertical
- Twelve social cards and a share image set pulled from the frames
- A launch page section with the film, the proof strip and the call to action
- A seven-day posting calendar with the captions written
- A voiced version of the film, narrated, for the platforms that reward it
- Priority production, delivered within fifteen business days
Rather talk first? Book a call
[ THE FILM PEOPLE SEND ]
THE SHOWPIECE
Request a quoteQuoted privately · One time
A film with its own concept: a runway show, a music film, a brand story. Built the way The Agent Collection was.
- A one to three minute film with an original concept and treatment, written to your brand
- An original score, or an original song with lyrics and a voice
- A cast drawn to one character sheet, so every look holds across every frame
- Widescreen, vertical and square, plus a teaser cut and poster frames
- A premiere page for the film, ready to share the day it lands
- Hand-finished and delivered within fifteen business days
Rather talk first? Book a call
[ A FILM A MONTH ]
THE LAUNCH SEASON
Request a quoteQuoted privately · Monthly
For products that ship every month. A new film for every release.
- One new LAUNCH FILM tier film every month, on your release cadence
- Its cut-downs and social cards, every month
- The rig stays warm: a feature that shipped Tuesday is a film by Friday
- Your film library grows twelve a year, all in one visual language
- Month to month. One film per month, no rollover.
Rather talk first? Book a call
A film for a product we are already building lives inside Idea to Product. Ask for it at the Launch tier and it is scoped in.
06 / The treatment, first
Send it over. Get the treatment.
We study your product, collection or brand and write the treatment: the shot list, the length, the cut points, and which package fits. It comes back within two business days, it costs nothing, and it is yours whether or not you book.
Most founders have never seen their work cut to a beat. That is usually the moment they decide.
07 / Questions
Before you book.
What do you need from me to start?
The product, running, and thirty minutes. We drive it ourselves and keep what it produces. If it is not live yet, a staging URL works. The treatment comes back with the shot list and the length before anything is rendered.
Is this generated footage?
No. The screens are your real product, captured while it runs. The type, the motion and the backdrops are painted procedurally, and the score is synthesised. Where a film calls for illustration we generate it to a character sheet, and we say so in the treatment.
What if I want changes?
Changes to the film we built are included. A new end card, a price that moved, a line you want said differently: tell us and it is re-rendered. The film is built frame by frame, so a change touches only the frames it touches.
What do I own?
Everything. The finished files in every format, full commercial rights, the poster frames, and the source rig that renders the film. You can re-render it yourself a year from now, or hand it to whoever builds the next one.
How long does it take?
THE TEASER is delivered within five business days. THE LAUNCH FILM is delivered within ten business days. THE LAUNCH CAMPAIGN and THE SHOWPIECE are delivered within fifteen business days. The IRL film on this page went from a running app to three finished cuts in two days.
Why not Mustard Pictures?
Mustard Pictures makes a cinematic commercial for a local business from a storyboard. The Launch Film is for a product: an app, a platform, a company. The screens are real, the data is real, and the film is written to the thing you built.
Can you put it on my site?
It is included. We install the player on your homepage or launch page: poster only until the click, the right cut for the browser, and a plain link if a browser refuses to play anything. If we built your site it takes an afternoon. If we did not, send the repo access and it takes a day.
You built something. Give it a premiere.
A set package price, delivered within ten business days. Or send it to us first and read the treatment before you decide.