IRL
The app that decides tonight for you. A product launch.
Every venue, address and forecast came out of the running app. The wheel, the sky and the skyline are painted procedurally.
- Seconds
- 76
- Frames
- 2,280
- Score
- Original, synthesised
[ THE LAUNCH FILM ]
The film your launch deserves.
We run your product for real, cut a film to a score written for it, render every frame from the actual screens, and hand you three finished formats plus the source. Nothing on screen is stock, and nothing is invented.
The launch film for IRL, the app that decides tonight for you. Every place, address and forecast in it came out of the app, not a script.
76
seconds
2,280
frames, each one rendered
3
formats from one film
0
stock clips
0
licensed tracks
2
days, app to premiere
[ Nothing on screen is invented ]
Real screens. Real data. Your product.
A launch film made of mockups sells a product that does not exist yet. This one is built the other way round. We run the product, keep what it makes, and cut the film from that. When the film says an address, the app found that address. When it shows the weather, the app checked.
- O’Shaughnessy Amphitheater, Grandview Drive, Kalispell
- VFW Post 2252, 1st Avenue West, Kalispell
- The Galway rain line and the Bergen golden-hour shift
- Twenty-one Italian venues from one trip run
Four things the IRL film says, all pulled out of the running app
The same film, re-set for a phone
[ The method ]
Six steps. The same six, every film.
A launch film here is engineered, not improvised. Every one is built on the same rig, which is why the second film costs the same as the first and ships just as fast.
The product runs for real
We drive your live app with a capture rig and keep what it produces. Every screen, every result and every line of data in the film came out of the product that day. No mockups, no stock, no filler text.
The cut is written on bar lines
Picture and score share one clock. Every cut lands on a bar, every reveal on a beat. Nothing holds longer than three seconds unless it is the one moment the film is about.
Rendered frame by frame
The film is not a screen recording. Every frame is seeked, painted and photographed, so two renders are identical and a dropped frame is impossible. Change one word and re-render only the frames it touches.
A score written from scratch
Drums, bass, pads, a lead, the risers and the impacts, synthesised for this film and mastered to broadcast loudness. Nothing licensed, so nothing can be claimed, muted or taken down.
Three formats from one film
The same film re-set for a phone held upright and for a square feed, not cropped. Widescreen for the site and YouTube, vertical for Reels, TikTok and Shorts, square for the feeds.
Installed where it sells
The player goes on your homepage with a poster frame and loads nothing until the click. It picks the cut your visitor’s browser can really decode and never shows a spinner that spins forever.
[ The body of work ]
Three films. One rig.
A product, a studio and a storefront, each cut on the same engine. The numbers under each one are read from the delivered files.
A Wonderful Time To Be Alive
Modern Mustard Seed. A brand film with a cast.
Narrated, with four illustrations drawn to one character sheet so the cast holds across every frame. Every act starts on a bar line at 100 BPM.
- Seconds
- 96
- Frames
- 2,880
- Score
- Original, synthesised
Wear the Gospel
Cross + Covenant. A collection film for a storefront.
Twenty-nine real product photographs flip on a steady beat, so any track drops onto it. Built to run on a feed with the sound off.
- Seconds
- 42
- Frames
- 1,260
- Score
- Silent by design
[ Set prices ]
Three ways to book it.
The price is the price. Changes to the film we built are included, and everything we make is yours: the files, the rights, and the rig that renders them.
[ 60 TO 90 SECONDS ]
THE LAUNCH FILM
$7,500once
One film, built from your real product, finished in every format you post to.
- A 60 to 90 second launch film written to your product, not to a template
- Every frame rendered from the real screens: your app, your data, your words
- An original score, synthesised for this film, with every cut on a bar line
- Widescreen 16:9, vertical 9:16 and square 1:1, plus poster frames
- The homepage player installed on your site, poster only until the click
- The source rig is yours: re-render a new end card or a new price without us
- Hand-finished and delivered within ten business days
Rather talk first? Book a call
The one to book
[ THE WHOLE LAUNCH WEEK ]
THE LAUNCH CAMPAIGN
$15,000once
The film, plus everything a launch week needs cut from it.
- Everything in THE LAUNCH FILM
- Six cut-downs: 6, 15 and 30 seconds, in widescreen and vertical
- Twelve social cards and a share image set pulled from the frames
- A launch page section with the film, the proof strip and the call to action
- A seven-day posting calendar with the captions written
- A voiced version of the film, narrated, for the platforms that reward it
- Priority production, delivered within fifteen business days
Rather talk first? Book a call
[ A FILM A MONTH ]
THE LAUNCH SEASON
$4,500/ month
For products that ship every month. A new film for every release.
- One new LAUNCH FILM tier film every month, on your release cadence
- Its cut-downs and social cards, every month
- The rig stays warm: a feature that shipped Tuesday is a film by Friday
- Your film library grows twelve a year, all in one visual language
- Month to month. One film per month, no rollover.
Rather talk first? Book a call
A film for a product we are already building lives inside Idea to Product. Ask for it at the Launch tier and it is scoped in.
[ Free, first ]
Send the product. Get the treatment.
We run your product and write the treatment: the shot list, the length, the cut points, and which of the three films fits. It comes back within two business days, it costs nothing, and it is yours whether or not you book.
Most founders have never seen their product cut to a beat. That is usually the moment they decide.
[ Questions ]
Before you book.
What do you need from me to start?
The product, running, and thirty minutes. We drive it ourselves and keep what it produces. If it is not live yet, a staging URL works. The treatment comes back with the shot list and the length before anything is rendered.
Is this AI-generated footage?
No. The screens are your real product, captured while it runs. The type, the motion and the backdrops are painted procedurally, and the score is synthesised. Where a film calls for illustration we generate it to a character sheet, and we say so in the treatment.
What if I want changes?
Changes to the film we built are included. A new end card, a price that moved, a line you want said differently: tell us and it is re-rendered. The film is built frame by frame, so a change touches only the frames it touches.
What do I own?
Everything. The finished files in every format, full commercial rights, the poster frames, and the source rig that renders the film. You can re-render it yourself a year from now, or hand it to whoever builds the next one.
How long does it take?
THE LAUNCH FILM is delivered within ten business days. THE LAUNCH CAMPAIGN is delivered within fifteen business days. The IRL film on this page went from a running app to three finished cuts in two days.
Why not Mustard Pictures?
Mustard Pictures makes a cinematic commercial for a local business from a storyboard, from $197. The Launch Film is for a product: an app, a platform, a company. The screens are real, the data is real, and the film is written to the thing you built.
Can you put it on my site?
It is included. We install the player on your homepage or launch page: poster only until the click, the right cut for the browser, and a plain link if a browser refuses to play anything. If we built your site it takes an afternoon. If we did not, send the repo access and it takes a day.
You built the product.
Give it a premiere.
From $7,500, delivered within ten business days. Or send the product first and read the treatment before you decide.