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Free · 65 checks · Yours to keep

See your business the way a stranger does.

Your website read closely, your Google profile and reviews checked line by line, and a deep scan of everything underneath: speed, your certificate and domain, whether anyone can send email as you, and whether Google, ChatGPT and Claude can read you. Every check prints what we found. The whole report lands in your inbox.

Painting: on the flybridge of a white yacht, Mr. Mustard scans the coastline through brass binoculars while a seed kid copies him with a toy spyglass and the dog peeks over the rail
Instant

See it now // under a minute, no email

Run your first look.

Or skip the first look and get the full report

Free

Get your audit

Where should we send it?

No card. No call unless you ask. Your email is used to send your report, and that is all.

What lands in your inbox

A report you keep, not a score you forget.

It opens on what you already got right. The headline is written from the shape of your three scores, never the average, because the shape is the story: reviews outrunning the website, a great site nobody can find, a profile two free fixes from complete. Then the deep scan, and a plan sorted by effort.

  • What you already got right, first
  • Every check prints what we found, so you can verify it
  • Your real Google result and link preview, drawn
  • Domain, certificate and email security, dated and tested
  • Free fixes rank above anything that costs money
  • Anything we could not see is left out, never scored as zero
Sample report
Modern Mustard SeedThe Audit · Sample
Website, presence and everything under them

Sample Roofing Co.

Your reviews are outrunning your website.

65OF 100

Room to grow

Grade D

57
Checks run
22
Already right
25
Fixes, ranked
Website41Big upside
Reviews94Strong
Google profile75Room to grow
How you show up · on Google, today

https://www.sample-roofing.example

Home

No description set, so Google picks a line from the page, often a menu or a cookie notice.

Under the hood · 40 measured checks14 right · 17 tighten · 6 fix
  • ✕

    DMARC: what happens to forged email in your name

    No DMARC record at _dmarc.sample-roofing.example.

    The fixAdd a TXT record at _dmarc.sample-roofing.example: v=DMARC1; p=none; rua=mailto:(your address). Move to p=quarantine once reports show your own mail passing.

  • !

    Your domain name is paid up

    sample-roofing.example is registered until December 20, 2026, 47 days from today, with GoDaddy.com, LLC.

    The fixLog in to GoDaddy.com, LLC and check that auto-renew is on for sample-roofing.example, with a card that will not expire first. If it is, this renews itself; if it is not, renew for several years while you are there.

  • ✕

    Tap to call

    (555) 010-0148 is printed on your homepage but is not a tap-to-call link.

    The fixWrap the phone number in a tel: link and put it in the header so it is on every page.

Open the full sample report

Sample report. The business is invented. The engine that graded it is the real one.

More than presence // Four layers, one report

The grade is the first page. Not the whole report.

Most audits stop at a score. This one keeps going into the parts of your business online that nobody checks until they break, and ends on what to do about them, in order.

  1. 01

    The grade

    Three pillars, one number

    Your website read closely across seven categories, your Google profile on eight checks, your reviews against your trade. The weights are printed, and anything we could not see is left out rather than scored as zero.

  2. 02

    How you show up

    Your real Google result, drawn

    The title and description Google is most likely to print for you, and what your link looks like when a happy customer texts it to a friend. Drawn from your own homepage, so the gap is something you can see.

  3. 03

    The deep scan

    Under the hood, measured

    Speed, the security certificate, the date your domain comes due, whether anyone can send email as you, whether Google, ChatGPT and Claude are allowed to read you, and whether a visitor can call, text or book. Every line prints what we found.

  4. 04

    The plan

    Sorted by effort, not alarm

    What you already got right comes first. Then the fixes: a short list to do first, and everything else in three columns, this week, this month, and when you are ready. Most of the first column costs nothing.

How it works // Three steps, one of them yours

You ask. We grade. It lands.

  1. 01

    You see it now

    Type your business and your town. Inside a minute you see your Google listing graded, the deep scan of your site, and the three businesses above you.

  2. 02

    We grade it and scan it

    Your Google listing on eight checks, your reviews against your trade, your website against seven categories, then the deep scan underneath: speed, security, domain, email, search, and whether ChatGPT and Claude can read you.

  3. 03

    It lands in your inbox

    What you already got right, your score, every check with what we found, and the plan sorted by effort. A private report page that is yours to keep, and prints clean.

The full report arrives within 24 hours, and a note lands the moment you ask so you know it is in.

What it tests // And what a finding looks like

13 parts. Every one shows its work.

Three parts make the grade: your website, your reviews and your Google profile, weighted 45, 30 and 25 percent. 3 more show how you compare: the three above you, the map, and what Claude says when a customer asks. 7 more sit underneath in the deep scan. Under each one is a line exactly as the report prints it, taken from the sample report for Sample Roofing Co..

Read the full sample →
  1. 01Graded · 7 checks

    Your website, read closely

    Seven readings of your real pages: what you say, whether you are believed, whether Google and ChatGPT can find you, what answers after hours, the path to a call, and how it looks on a phone.

    Example from the sample report
    ✕

    Trust · 34 of 100

    Fifty-eight reviews at 4.8 on Google, and not one of them appears on the site. No license number, no insurance line, no photos of finished jobs.

  2. 02Graded · 2 checks

    Your reviews

    Your star rating and your review count, measured against businesses in your trade rather than against perfection. Arithmetic you can redo yourself.

    Example from the sample report
    ✓

    Star rating · 54 of 60

    4.8 stars. That is the top of the trade and it should be the first thing on your website. It almost certainly is not.

  3. 03Graded · 8 checks

    Your Google profile

    Pass or fail on facts: phone, website, address and hours on the listing, whether it is active enough to carry a rating, and, for the trades, whether it says you take urgent work.

    Example from the sample report
    ✕

    Hours published · 0 of 15

    Your hours are missing or incomplete. "Hours not available" is the most common reason a business gets skipped at six in the evening.

  4. 04Outside view · 3 checks

    The three above you

    The businesses that come up first for your search, graded on the same profile and reviews arithmetic and the same deep scan lines, side by side with you.

    Example from the sample report
    !

    Summit Ridge Roofing (sample) · profile 100

    4.9 stars from 212 reviews, against your 4.8 from 58.

  5. 05Outside view · 9 checks

    On the map

    Your position for "Roofing contractor in Anytown" from nine points around you, the way a phone standing at each one sees it.

    Example from the sample report
    !

    In the top three at 1 of 9 spots

    Found in the first twenty at 8 of 9.

  6. 06Outside view · 2 checks

    What Claude says

    The two questions a customer asks an assistant, asked live with web search, and every business it names in the answer.

    Example from the sample report
    ✕

    "Who is the best roofing contractor in Anytown?"

    Not named. Named instead: Summit Ridge Roofing (sample), Northfork Exteriors (sample), Valley Roof & Gutter (sample).

  7. 07Deep scan · 5 checks

    Speed

    How long a stranger on a phone waits before they see you.

    Example from the sample report
    ✕

    Images in a modern format

    0 of 13 images on your homepage are served as WebP or AVIF, or through a builder that converts them.

    The fixConvert the photos to WebP (most builders and WordPress image plugins do it with one switch) and size them to the width they are shown at.

  8. 08Deep scan · 6 checks

    Security and trust

    The padlock, the certificate and the little signals that say somebody is minding the store.

    Example from the sample report
    !

    Security headers

    1 of 5 standard headers sent (strict-transport-security).

    The fixAdd X-Content-Type-Options, Referrer-Policy and X-Frame-Options in your host or Cloudflare. Your web person can do it in ten minutes.

  9. 09Deep scan · 2 checks

    Your domain

    The name everything else hangs on, and when it comes due.

    Example from the sample report
    !

    Your domain name is paid up

    sample-roofing.example is registered until December 20, 2026, 47 days from today, with GoDaddy.com, LLC.

    The fixLog in to GoDaddy.com, LLC and check that auto-renew is on for sample-roofing.example, with a card that will not expire first. If it is, this renews itself; if it is not, renew for several years while you are there.

  10. 10Deep scan · 4 checks

    Email you can trust

    Whether your mail lands, and whether somebody else can send mail as you.

    Example from the sample report
    ✕

    DMARC: what happens to forged email in your name

    No DMARC record at _dmarc.sample-roofing.example.

    The fixAdd a TXT record at _dmarc.sample-roofing.example: v=DMARC1; p=none; rua=mailto:(your address). Move to p=quarantine once reports show your own mail passing.

  11. 11Deep scan · 11 checks

    Search basics

    What Google reads first, and whether it is allowed to read you at all.

    Example from the sample report
    ✕

    Meta description (the grey text under the link)

    No meta description, so Google writes its own from whatever text it finds.

    The fixWrite 140 to 160 characters: what you do, where, one proof point (years, reviews, a guarantee), and how to reach you.

  12. 12Deep scan · 5 checks

    ChatGPT and Gemini

    Whether ChatGPT, Claude, Perplexity and Gemini can read you, and quote you.

    Example from the sample report
    ✕

    Business details in machine-readable form

    No structured data (JSON-LD) on your homepage.

    The fixAdd a LocalBusiness JSON-LD block (the most specific type for your trade) with name, address, phone, hours, service area and a link to your Google profile.

  13. 13Deep scan · 7 checks

    Turning visits into calls

    Once somebody is on the page, how easily can they reach you.

    Example from the sample report
    ✕

    Tap to call

    (555) 010-0148 is printed on your homepage but is not a tap-to-call link.

    The fixWrap the phone number in a tel: link and put it in the header so it is on every page.

Nothing hidden // The full list, before you ask

Every check we run, named.

An audit that will not tell you what it measures is a sales pitch with a progress bar. Here is ours, all of it. A few only run where they apply, so your report may show fewer.

65checks

Your website, read closely

7

The grade

  • Brand: what you do, in three seconds
  • Trust: proof, names, real photos
  • SEO: what Google reads
  • GEO: what ChatGPT and Google can quote
  • After hours: what answers for you
  • Conversion: the path to a call
  • Design: how it feels on a phone

Your Google profile

8

The grade

  • A listing a customer can find
  • Phone number on the listing
  • Website linked from it
  • Street address published
  • Hours published
  • Active enough to carry a rating
  • Enough reviews to rank locally
  • Urgent or after-hours work stated

Your reviews

2

The grade

  • Star rating
  • Review volume, against your trade

Speed

9

The deep scan

  • How fast your server answers
  • Weight of the homepage
  • Scripts the page loads
  • Images in a modern format
  • Images below the fold wait their turn
  • Google's mobile speed score
  • Time until the main thing appears
  • Does the page jump while it loads
  • How fast it reacts to a tap

Security and trust

6

The deep scan

  • Secure connection (HTTPS)
  • http:// forwards to the secure page
  • Certificate, and the day it expires
  • Security headers
  • Everything on the page loads securely
  • A footer year that is current

Your domain and email

6

The deep scan

  • The day your domain comes due
  • How long the name has been yours
  • Email at your own domain
  • SPF: who may send as you
  • DMARC: what happens to forgeries
  • The address customers see

Search basics

11

The deep scan

  • Page title
  • Meta description
  • One clear main heading
  • Built for phones
  • Google is allowed to list you
  • One official address per page
  • A sitemap
  • Photos described in words
  • Page language
  • A picture when your link is shared
  • Your icon in the browser tab

ChatGPT and Google answers

6

The deep scan

  • Business details in machine-readable form
  • How complete that business card is
  • ChatGPT, Claude and Perplexity allowed in
  • An llms.txt guide
  • Questions answered in your own words
  • Enough words to quote

Turning visits into calls

7

The deep scan

  • Tap to call
  • A way to reach you without calling
  • Online booking
  • You can see who visits
  • Your other profiles, linked
  • Your reviews, on your own site
  • Something answers after hours

The outside view

3

How you compare

  • The three above you, checked side by side
  • Your rank on the map from nine points around you
  • Whether Claude names you when a customer asks, and who it names instead

Why you can trust the number // Check it yourself

Every score comes with evidence you can check.

The problem with a website audit

Your site is one third of the story

Most people find you before they ever reach your website. They find a Google listing, a star rating and a pile of reviews, and they have decided how they feel about you before a single page of yours loads. Grading the site alone tells you how the last third went.

Why the score is checkable

Two of the three pillars are plain facts

Every profile check passes or fails on a fact, and prints what failing it costs you. Every review number prints the benchmark it was measured against. The weights are printed on the report. Every score comes with evidence you can check.

What you do with it

An argument, not an opinion

"Your website is weak" is something a stranger can wave away. "You have 58 reviews at 4.8, which is the best asset you own, and the website they land on after reading them scores 41" is an argument, because you can verify every number in it in about ninety seconds.

Different question? // Different tool

Not what you came for? One of these is.

The Presence Audit answers one question: how you look to a stranger deciding whether to call. These answer others.

Straight answers

Questions, answered plainly.

Is it actually free?

Yes. No card, no meeting, and the report is yours to keep whether or not we ever speak. Plenty of people take the ranked fixes and do the work themselves, and that is a fine outcome.

Why do you need my email?

Because the full report is emailed to you. We read your real Google listing and reviews and grade your site, and the email is how the finished report reaches you. It is not added to a newsletter or a sequence.

How long does it take?

The first look is on the page inside a minute: your Google listing graded, the deep scan of your site, and the three businesses above you. The full report, with your website read closely, your map rank, and what Claude says when a customer asks for a business like yours, arrives within 24 hours.

What makes this different from the free audits everybody offers?

Most free audits are a speed score with a sales pitch attached. This one grades the three things a stranger actually sees (your site, your Google profile, your reviews), then measures the parts underneath that nobody checks: your domain, your certificate, your email security, and whether ChatGPT and Google can read you. Two of the three pillars are plain facts, every deep scan line prints what we found, and anything we could not see is left out rather than counted as a zero. It opens on what you already got right.

What is the deep scan?

The part of your online presence nobody looks at until it breaks: how fast your site answers, when your security certificate and your domain name expire, whether your email is protected against someone sending fake invoices in your name, whether Google, ChatGPT and Claude are allowed to read your site, and whether a visitor can call, text or book. It is measured from public records and your public pages, every line prints what we found, and it does not change your grade.

Do you need any logins or access?

No. Everything in the audit is public: your Google listing, your reviews, your website as any visitor sees it, and the public records every domain has (registration, certificate, DNS). Nothing private is read and nothing is changed.

Can I hand the report to my web person?

That is what it is built for. Every check prints exactly what we found (the actual title tag, the actual DMARC record, the actual expiry date) and the fix in plain words, so whoever runs your site can confirm it and do it without a meeting.

How is this different from the Bottleneck Breaker?

They answer different questions. The Bottleneck Breaker reads your website and names the one thing in your business costing you the most, on screen in sixty seconds. The Presence Audit grades how you look to a stranger deciding whether to call you: your site, your Google profile and your reviews, delivered as a full report by email.

Will you call me?

Only if you ask. The report lands in your inbox with the fixes ranked. If you want to talk it through, reply to the email.

What if I do not have a website yet?

Ask anyway and leave the website blank. The profile and reviews still get graded, and the report will tell you plainly what to do first, which is usually free.

No card · No meeting · Yours either way

Find out what strangers see, and what they cannot.

Thirty seconds to ask. The whole report in your inbox within 24 hours. Nobody rings you unless you want them to.

Kalispell, Montana. Working with businesses nationwide. What we do after the audit: SEO and GEO, managed for you.