We do SEO and GEO for businesses in every state: the work that gets you found on Google and Maps, Bing, Apple and Alexa, and named by ChatGPT, Gemini, Claude and Perplexity. We build it, run it and report on it every month. Nobody can promise first place, and we will not. This page says what we control and how we measure it.
Built in Kalispell, Montana. Managed for you, end to end.
The short answer
We do. Modern Mustard Seed does SEO and GEO for businesses in every US state: we build the site, the Google, Bing and Apple listings, the reviews and the structured data that Google and AI assistants read, then ask ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity your customers’ questions every month and report who gets named. We manage it for you, end to end, and you own every account. The free Presence Audit comes first. No one can guarantee first place on Google or in an AI answer, so we measure what the engines say instead of promising what they will say.
What we do, by engine
Nine places, one set of facts. Each engine reads something different, so we start from what it reads and build that. Facts about an engine were read from its own documentation on October 29, 2026.
What it reads
Your Google Business Profile, your reviews, and your pages with their structured data. Google says local results are mainly based on relevance, distance and popularity.
Google Business Profile Help: tips to improve your local rankingWhat we do
We claim and complete the profile, match every fact to the site, build a page for each service and town, answer every review, and send new pages through Search Console.
What it reads
The same Google index. Google says there are no additional requirements to appear in AI Overviews or AI Mode, and that SEO best practices still apply.
Google Search Central: AI features and your websiteWhat we do
We do the SEO properly (pages that can be crawled and indexed, answers in plain first sentences, schema that matches the page) and we read the Overview itself for your buyers’ questions.
What it reads
Google’s own search index and its Maps listings, so the Business Profile and the reviews carry weight.
What we do
The Google work above, plus a monthly question panel asked in Gemini so we see what it says about you.
What it reads
Bing’s index and your Bing Places listing.
What we do
We claim and sync Bing Places, set up Bing Webmaster Tools and IndexNow, and keep the listing matching the site.
What it reads
Your Apple Business place card.
What we do
We claim and complete it. Apple wants a customer-facing address for a place card, and we say so up front when a business has none.
What it reads
Business listings from directories (Yelp has long been one) and the web.
What we do
We keep Yelp and the major directories matching your name, address and phone, so the speaker gives one answer.
What it reads
Live web search through OpenAI’s search crawler, OAI-SearchBot, which surfaces sites in ChatGPT search. OpenAI also licenses Yelp reviews and business details for local answers.
OpenAI: overview of OpenAI crawlersAxios: Yelp partners with ChatGPT to surface reviews (July 23, 2026)What we do
We let OAI-SearchBot in, keep Yelp, Bing and the directories matching, and write pages that answer the buyer’s question in the first sentence.
What it reads
Live web search through Anthropic’s search crawler, Claude-SearchBot, which analyzes online content to improve the relevance and accuracy of search responses.
Anthropic: does Anthropic crawl data from the webWhat we do
We allow it in robots.txt and publish an llms.txt and pages that say who you are, what you do and where.
What it reads
Its own search results, built by PerplexityBot, which Perplexity says is designed to surface and link websites in search results.
Perplexity: bots and user agentsWhat we do
We allow PerplexityBot and publish pages with sources and dates it can cite.
Which source each one reads
Feeds: Google Search, Maps, Gemini, AI Overviews
Claimed, categories and services complete, hours and phone matching the site, posts weekly.
Feeds: Bing, Copilot
Claimed and synced from Google, then checked against the site.
Feeds: Apple Maps, Siri
The place card claimed and completed.
Feeds: ChatGPT local answers, Alexa local answers
The listing matched to the site. We never ask anyone for a Yelp review.
Feeds: Every engine that reads the page
Organization, LocalBusiness, Service, FAQPage and BreadcrumbList schema that matches what the page says, and validated.
Feeds: ChatGPT, Claude, Perplexity and the other assistants
Every AI crawler allowed in, and an llms.txt that lists who you are and your best pages.
Feeds: All of them, as corroboration
One name, address, phone and one-sentence description repeated on every directory that matters for your trade.
Feeds: Google Maps, Yelp, and the assistants that quote them
A direct review link, a replied-to review every time, and no bought or gated reviews, ever.
Feeds: Everything
A page for each service and town, each answering one buyer question in its first sentence, with the date it was checked.
How the work runs
You do not run any of this. We build it, we keep it current, and every account stays in your name.
The door. We grade your website, your Google profile and your reviews, ask the AI assistants what they say for your trade in your town, and email you the report. It is yours to keep whether you hire us or not.
Schema, llms.txt, crawlability, and a page for each service and town. We fix your site in place when it can be fixed, and rebuild it only when the site is the blocker.
Google, Bing, Apple and Yelp, claimed, completed and matching the site word for word. One set of facts everywhere.
The directories your trade lives on, and a steady review habit: a direct link for your crew, and every review answered in your voice.
Every month we ask your buyers’ questions in ChatGPT, Google AI Overviews and AI Mode, Gemini, Claude and Perplexity, record who gets named, correct what the engines get wrong, and print the named-or-not count in your report.
What we offer
Every engagement starts with the audit and a conversation, and is quoted as a set package price in writing before work starts. Changes to what we built are included.
Start here, free
Free. Your website, Google profile and reviews graded, with what the AI assistants say about your trade in your town. Emailed to you, and yours to keep.
Get the free auditThe deeper teardown: whether ChatGPT, Perplexity and Google name the business, what is working on the site, and what is costing customers, with fixes sorted by who does them.
Read moreThe off-site work: Google Business Profile, directories and name consistency, schema authored, and a review strategy with a direct review link. No code access needed.
Direct fixes on the site: schema, content structure, plain statements of what you do, where and for whom, and the technical discovery layer, crawlability and llms.txt included.
The monthly panel, run by a person: your buyers’ questions asked in every AI engine, who got named, what we corrected. It is part of how we run every managed engagement.
A Google post every week, every review answered in your voice, photos, hours, services and Q and A kept current, and a review link and card for your crew.
Read moreAutomated monitoring of the site itself: a full scan every week, an alert the day the score drops, and three competitors tracked beside you.
Done-for-you SEO setup and Google profile optimization: Search Console, Bing Webmaster Tools and IndexNow, a name, address and phone audit, local schema, then monthly upkeep.
The campaign behind this page: ask ChatGPT who is best at what you do, and see whether it says your name.
The honest part
The ground is open. In our Small Business AI Readiness Index, only 24.7% of 2,000 US small business websites carried valid LocalBusiness markup.
Proof, from the source
Google AI Overview, October 28, 2026
We ask Google the questions our own buyers ask. On October 28, 2026, the AI Overview listed Modern Mustard Seed when asked:
Read from Google's AI Overview in our own question panel. AI answers are written again each time they are asked, which is why we re-ask every client's questions every month.
“Sarah is amazing! One quick email is all it takes for her to make our requests a reality! She is very professional and consensus of what what we require to elevate or construction firm to the next level. We can't thank Modern Mustard Seed enough!”
“Sarah and Anthony from Modern Mustard Seed have been incredible for my website. Sarah was effective and created a website that is beautiful, comprehensive and written in simple language. I have immense gratitude for their assistance. - Dr. Tami Ellis Blue Mountain Physical Therapy and Orthotics.”
“Modern mustard seed has the best customer service and thoroughness of any company I’ve used for my websites and AI agents. They are Very professional, quick and reliable. I waited to make this because I wanted to see how they handled everything over time and I’ve been using them for 2 months now, last week I wanted to add in an extra automated quote feature to my website along with the AI agent being able to walk my clients through the project process and answer any questions they may have. I reached out to them on a Tuesday morning, and by the time I went to sleep that night, my AI agent and website were already updated and running smoothly.”
“Sarah’s team worked with us several months ago on a project for my company integrating AI into 3 aspects of my business. Since then I have closed 80% more deals and the best part is I havre more time to grow the business. We will be implementing more soon. Thank you Modern Mustard Seed!!”
“The website and app they built exceeded our expectations! Our new back office saved my team from drowning, and now days of work is literally only thirty minutes. Super helpful & quick with my million questions- thank you!!”
Every option, compared fairly
Straight answers
GEO, generative engine optimization, is the work of making a business easy for AI assistants such as ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews to find, verify and name when someone asks who to hire. It stands on the same ground as SEO: a site that can be crawled, facts that match everywhere, and pages that answer the question in the first sentence.
SEO earns a place in the ranked results on Google and Bing. AEO, answer engine optimization, shapes the one answer a search feature, a voice assistant or a featured snippet gives. GEO shapes whether a generative AI names you in the answer it writes. For a small business it is one body of work, and Google says there are no additional requirements to appear in AI Overviews or AI Mode beyond SEO best practices. The full side by side is at /compare/seo-vs-geo-vs-aeo.
The audit comes first, and the on-site work and the listings go live in the opening weeks of an engagement, not months. After that the engines set the pace. Google and Bing re-read a page when they choose, and AI assistants differ: those that search the live web can pick up a change sooner, and for most it takes weeks. We send every change through IndexNow, Search Console and Bing Webmaster Tools, then measure it in the monthly panel.
No, and no one honest can. Google, Bing and the AI companies decide who they show, and no vendor has a say in it, so a guarantee would be a claim about someone else’s system. What we control is the site, the listings, the facts, the pages, the reviews and the measurement. If a gap in one of those is why a rival is named instead of you, we close it. If an engine simply prefers a bigger brand, we say so. We never buy reviews or links, because that is how a ranking gets taken away.
Yes, in every state. The studio is in Kalispell, Montana, and the work is done remotely: the audit by email, the build on a live preview link, the listings in your own accounts. Where you are does not change the work or the price.
We are an AI product studio in Kalispell, Montana, two people: Sarah Scarano builds, and Anthony Scarano leads sales and marketing. SEO and GEO is core work for us, and what an agency would give you, the audit, the build, the listings, the reviews and the monthly report, you get from the same two people, start to finish.
The buyer questions we asked, the engines we asked them in, whether your business was named for each, the count for the month, who was named instead and why, any wrong fact we corrected, and the changes we make next. The shape of it is on this page.
As a set package price, quoted after the free Presence Audit and a conversation, and agreed in writing before work starts. Changes to what we built are included.
Not unless the site is the blocker. The map usually moves on the Google profile and reviews first, and a rebuild puts at risk the pages that already rank. We start with the audit, fix in place, and rebuild only when there is no site, no access, no service pages, the site fails on phones, or the platform blocks schema.
You do. The site, the code, the domain, the Google, Bing and Apple listings and every account stay in your name, and you can take it in house at any time. We manage it for you, end to end, and nothing about it locks you in.
Start with the audit
The free Presence Audit grades your site, your Google profile and your reviews, and asks the AI assistants about your trade in your town. The report is emailed within 24 hours and is yours to keep.
Or call (406) 250-6076. Sarah Scarano and Anthony Scarano, Kalispell, Montana, working in every state.
