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Free · Live · Every other Thursday

Walk through our office. Leave with yours.

One free hour inside the office that runs Modern Mustard Seed: the morning brief, the phone line answering live, the house rules every agent works under. Then three businesses from the room get audited on screen, we install two free tools with you, and you leave with your own audit and the Starter Office.

Next: . Sixty minutes, then questions.

Four open doors into a builder’s room, a clinic, a plumber’s room and a design studio, each with a seed waving you in.

What you leave with, free

Five things you keep, whether you hire us or not.

No price on screen, no countdown, no "only ten spots." If you want help after the hour, there is a thirty-minute call. If you do not, you keep everything.

  1. No. 1

    Your presence audit

    The same audit we run for clients: your website, your reviews and your Google listing, graded out of 100, with the fix for every miss and who shows up above you.

    Leave your website when you register. It lands in your inbox before the session.

  2. No. 2

    The Starter Office

    Three working skills lifted from our own office (the morning brief, the front desk and the presence check), a house rules file you fill in, and the ten-minute install for Claude.

    Download it the moment you register. It is in your room too.

  3. No. 3

    Free tools that run inside Claude

    Our connectors: check any website, see who answer engines name for your trade, test whether your email lands, simulate a year of cash, find federal grants. No sign in, no card.

    We install two of them together, live. The rest are listed in your room.

  4. No. 4

    The Office Map

    A one-page worksheet: the seven seats every owner sits in alone, scored, with the first two to hand to a crew and the brief for the first one.

    Print it before the session. We fill it in together.

  5. No. 5

    The replay

    The whole hour, the live audits included, so you can watch the part you missed or send it to your partner.

    In your room the evening of the session, for everyone registered.

The hour, minute by minute

Not slides. The actual office.

  1. :00

    The seven seats

    Every owner sits in seven seats alone. We score yours on the Office Map in ninety seconds.

  2. :12

    Walk through our office

    Not slides. The real one: the morning brief, the phone line answering live, the house rules every agent works under, and the memory that means we never explain the business twice.

  3. :24

    Three businesses on screen

    Three people from the room get audited live: website, reviews, Google listing, and who ChatGPT, Gemini and Google name for their trade in their town.

  4. :38

    Install two tools with us

    Site Check and AI Search Kit, added to Claude together, run on your own business before we move on.

  5. :46

    Three ways forward

    Build it yourself, build it with us, or have it built and run. You pick, or you pick nothing and keep everything.

  6. :52

    Your questions

    Every question in the box gets answered. The room stays open thirty minutes past the hour.

Taught live by Sarah Scarano, agentic developer and creative director, who builds the office and runs the hour; and Anthony Scarano, sales and marketing, who runs the hot seat and the questions.

The idea the hour is built on

Seven seats. You sit in all of them.

Every owner sits in seven seats alone. The job is not to work harder in all seven. It is to decide which seats a crew takes first, write down how you want them run, and say yes.

  • Seat 1

    The front desk

    Alone: Calls go to voicemail while you are on a job, and the customer calls the next name on the list.

    Handled: Every call, text and form answered in seconds, booked on your calendar, and summed up for you.

  • Seat 2

    The follow-up

    Alone: Quotes nobody chased, invoices nobody nudged, reviews nobody asked for.

    Handled: Every quote chased on a schedule, every happy customer asked for a review, every late invoice nudged.

  • Seat 3

    The storefront

    Alone: A website, a Google listing and reviews nobody has looked at since they went up.

    Handled: Found first on Google, Maps and ChatGPT for your trade in your town, checked every week.

  • Seat 4

    The marketing desk

    Alone: Posts when there is time, which is never, and emails that never get written.

    Handled: Posts, emails and campaigns going out every week in your voice, waiting on your yes.

  • Seat 5

    The books

    Alone: You find out what came in and who owes you when you finally open the laptop on Sunday.

    Handled: Who owes you, what is coming in and next month’s cash, on one screen, every morning.

  • Seat 6

    The chief of staff

    Alone: Everything lives in your head, so nothing moves when you are not there.

    Handled: A brief every morning: what happened overnight, what broke, and the three decisions that need you.

  • Seat 7

    The idea seat

    Alone: The next product, the next offer, the next line of business, always next quarter.

    Handled: Ideas scored, tested cheaply and sequenced, so the best one gets built and the rest get parked on purpose.

  • Score yours before the session.

    Print the Office Map

Save your seat

One hour. Free.

Every other Thursday, sixty minutes, then questions. 1:00 PM Eastern · 12:00 PM Central · 11:00 AM Mountain · 10:00 AM Pacific.

  • The Starter Office the second you register, and your room link in your inbox
  • Your presence audit before the session, if you leave your website
  • A reminder the day before, one when the doors open, and the replay that evening
  • Two short follow-ups after, then nothing unless you ask

Who it is for

Owners who already run something that works and are still the person every job waits on: trades and home services, clinics, agencies, realtors and small teams.

Free registration

The Open House

Pick your Thursday

Leave it and your presence audit reaches you before the session.

One line. We read these before the session and use them live.

Free. No card. Your room link lands in your inbox right away, with a reminder the day before and one when the doors open.

Yours to keep

Free tools that run inside Claude.

We built these for our own office and gave them away. No sign in, no card. We install two of them together in the hour; your room has the addresses for all of them.

  • Site Check

    A measured health check for any public website

    Listed in Anthropic’s Claude directory

  • AI Search Kit

    What answer engines read, audited and written

    Listed in Anthropic’s Claude directory

  • Domain Health

    Will the email land, and is the domain safe?

    Listed in Anthropic’s Claude directory

  • Local Trades Kit

    Ground truth for contractors and home services

    In review for Anthropic’s Claude directory

  • Dry Run

    Live the year before you spend it

    Listed in Anthropic’s Claude directory

  • Small Business Funding Finder

    Federal grants, in plain words

    In review for Anthropic’s Claude directory

  • Call Desk

    Check the number before you dial

    Listed in Anthropic’s Claude directory

  • Idea to Product Sequencer

    Test the riskiest thing first

    Listed in Anthropic’s Claude directory

  • Own It

    Who holds the keys to a business online

    Listed in Anthropic’s Claude directory

  • Package Pricing Lab

    Price the work, not the clock

    In review for Anthropic’s Claude directory

  • Voice Agent Linter

    Catch it before the caller does

    Listed in Anthropic’s Claude directory

Claude is a product of Anthropic. Modern Mustard Seed is an independent studio and is not affiliated with or endorsed by Anthropic.

After the hour

Three ways forward. All of them good.

The last ten minutes of the hour. Pick one, or pick none and keep everything.

Way 1

Build it yourself

You have the time and you want to know how it works from the inside.

  • The Starter Office

    Free. Three skills, your house rules, and the install. Start Monday.

  • The Bootcamp

    Three live sessions. Build two working agents for your own business with the room.

Way 2

Build it with us

You want it done right the first time and you want to run it yourself after.

  • Claude Setup

    We set Claude up for you or your team: your skills, your rules, your tools connected, and you trained to run it.

  • The Operator Program

    Eight weeks in a cohort. Your whole office built, one seat a week, with us beside you.

Way 3

Have it built and run

You want the seats filled and your time back, and you want to own what we build.

  • Mustard Office

    Your own office of agents with one screen for clients, marketing and money, set up for you.

  • The Agent Office

    A crew that runs on a schedule inside your business, managed by us.

  • Handled

    The whole company moved onto a crew, and your team trained to run it.

  • Custom software

    The dashboard or the tool nobody sells, built for how you work and handed to you.

If you want help

The Office Plan call

Thirty minutes with us after the session. We look at your Office Map and your audit, name the first two seats, and tell you the fastest way to fill them, whether you hire us or not.

Start with the hour

Before you register

Questions people ask.

Is it really free?

Yes. The hour, the audit, the Starter Office, the tools and the replay are free, with no card. If you want our help afterward, there is a thirty-minute call, and you can skip it.

Is this a sales pitch with a price at the end?

No price is shown or said in the hour. The last ten minutes cover three ways forward, one of which is doing it all yourself with what we give you. If you want help, we talk first and send one set price in writing after.

Do I need to be technical?

No. If you can paste an address into a settings screen you can do everything in the hour. We install the tools together, step by step.

Do I need Claude?

You need a Claude account. Claude allows one custom connector on the Free plan, so you can install the first tool with us either way; paid plans can add them all.

What if I cannot make it live?

Register anyway. The replay goes to your room the evening of the session, and your audit and the Starter Office do not depend on showing up.

How do you pick the three businesses on screen?

From the registrations that left a website and said yes to the hot seat. We tell you the day before if you were picked, so you are not surprised.

Who is it for?

Owners who already run something that works and are still the person every job waits on: trades and home services, clinics, agencies, realtors and small teams.

The doors are open

Come see how it runs. Bring your business.

Save my free seat